shiven_ramji

Shiv is an experienced product executive and builder obsessed with creating beautiful products. He is the President of Customer Identity at Okta, managing a $1B ARR business and overseeing the company’s product, data, security, and technology strategy and execution. Before Auth0 and Okta, Shiv was the SVP of Product at DigitalOcean, leading DigitalOcean’s products, pricing, and partnerships. Additionally, Shiv has held product leadership positions at global brands, including Amazon, NBCUniversal, LiveIntent, and The Nielsen Company. Shiv was the recipient of the 2023 Top Global CPO Award by the Products That Count community. 

Beyond his current corporate focus, Shiv is deeply committed to fostering entrepreneurship and innovation, particularly in Africa. He is an active angel investor and startup advisor and also serves on the boards of [Products That Count](https://productsthatcount.com/) and [Aiven.io](http://Aiven.io).

President, Auth0

Shiven Ramji

Okta (Auth0) was placed into the Leader Quadrant for 2021, parent company Okta also named a Leader

We are proud to announce that Auth0, a product unit within Okta, has been recognized as a Leader in the 2021 Gartner Magic Quadrant for Access Management, Worldwide. Gartner defines the Access Management market as: "_The access management (AM) market is defined by customers’ needs to establish, enforce, and manage run-time access controls for internal and external types of identities, as well as machine identities, interacting with cloud, modern standards-based web and legacy web applications_" Auth0 focuses on SaaS-delivered developer-centric and Customer Identity and Access Management (CIAM) use cases.

For more information, please download the full 2021 Gartner Magic Quadrant for Access Management [report](https://auth0.com/resources/whitepapers/gartner-magic-quadrant-access-management).

![Access Management](https://images.ctfassets.net/23aumh6u8s0i/2R3F2vxbxOSS9HtrO3Odcf/f8351826feee0286580150623d6d53b4/Figure1_2.jpg)

The Magic Quadrant recognized Okta (Auth0) as a Leader based on our Ability to Execute and Completeness of Vision.  

Auth0 believes that CIAM should do more to balance the three forces of security, privacy and convenience — not just keeping the bad actors out, but also driving customer loyalty and conversion and revenue to create a great experience for our customers, partners, and their end-users.

We believe vendors' experience in the space is a key consideration for Gartner in their Magic Quadrant Evaluations. As stated by one of our customers in their [review](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/1363099) of Auth0, included in the [2021 Gartner Peer Insights Voice of the Customer Access Management Report](https://auth0.com/resources/ebooks/gartner-peer-insights-ciam), Auth0 comes with great features out-of-the-box. We went live easily with Auth0 as our Identity Provider. The platform/vendor does not just support us in a technical angle, but also understanding our user journey and sharing their experience (with other clients) and what approaches to take to minimize risk and even enhance user experience during the migration. — VP, Core Product Development, Retail industry


## Auth0 / Okta Both Recognized as Leaders

Because [Okta closed the acquisition of Auth0 in May 2021](https://auth0.com/blog/okta-acquisition-announcement/), we believe we are both represented as vendors in the 2021 Magic Quadrant for Access Management. Our capabilities and visions were evaluated separately, but to great success — both Okta and Auth0 were recognized as Leaders.  
  
As we move forward we will combine Okta’s proven ability to execute and leadership in Workforce and CIAM with Auth0’s role as the innovator of a modern CIAM and developer experience. Together, Okta and Auth0 are the future of identity, working to solve every identity use case for customers.

## Next Steps with Okta

Bringing together two strong market leaders is a challenge — but we both see the positive impact this will bring for our customers and for the identity market. We know we have a lot of work ahead of us and will rely on customer feedback. We’re grateful for your trust as we continue to innovate with Okta.

_*Gartner, Inc., Magic Quadrant for Access Management, Henrique Teixeira, Michael Kelley, Abhyuday Data, November 1, 2021._

_This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Okta._

_Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose._

_Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved_

_Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates._

Okta (Auth0) recognized as a Leader in the 2021 Gartner® Magic Quadrant™ Gartner Magic Quadrant for Access Management, Worldwide

auziros:jeana-tahnk

Jeana has been in the tech industry for 15+ years, both as a communications professional and writer. As Director of Global Communications at Auth0, she works with her internal team and external agencies to amplify the company's visibility worldwide and establish its leadership in the identity industry. When she is not working, she can most likely be found on a field watching one of her three kids playing sports, or cleaning up after her one-year-old retriever who chews everything.

Senior Director, Global Communications

Jeana Tahnk

Okta positioned highest in Ability to Execute

**SAN FRANCISCO – Nov. 3, 2021 –** [Okta, Inc.](https://www.okta.com/) (NASDAQ:OKTA) the leading independent identity provider, today announced that it has been recognized as a Leader in the 2021 Gartner Magic Quadrant for Access Management, for both Okta and Auth0 (which Okta acquired in [May 2021](https://www.okta.com/press-room/press-releases/okta-completes-acquisition-of-auth0/)). This marks the fifth consecutive year in which Okta has been named Leader, and the first for Okta (Auth0). A complimentary version of the full report can be found [here](https://auth0.com/resources/whitepapers/gartner-magic-quadrant-access-management).

Gartner's view of the market is focused on transformational technologies or approaches delivering on the future needs of end users. The access management (AM) market is defined by customers’ needs to establish, enforce, and manage run-time access controls for internal and external types of identities, interacting with cloud, modern standards-based web, and legacy web applications. The report evaluated 12 vendors on 15 criteria and placed both Okta and Okta (Auth0) in the Leaders Quadrant.

Okta and Auth0 together provide the breadth of modern Workforce and Customer Identity and Access Management (CIAM) solutions needed to seamlessly manage the digital complexities of security, agility, and user experience. The Okta Identity Cloud and the Auth0 Identity Platform deliver the identity solutions that are built for customer choice, connecting best-of-breed technology for seamless integration into any ecosystem; addressing compliance and regulatory requirements; and empowering users with secure and frictionless experiences. Any development style (no-code, low-code, to pro-code) and deployment choice (multi-tenant cloud or a dedicated tenant) is satisfied with the extensibility and breadth that Okta and Auth0 offer.

“This dual recognition from Gartner is an honor, and one that I believe is a testament to the individual leadership of our complementary platforms and the incredible value that we offer together,” said Todd McKinnon, CEO and co-founder, Okta. “Companies that proactively build an identity-first architecture and prioritize identity as the foundation to all digital experiences will have the competitive edge. The breadth of technology across both Okta’s and Auth0’s platforms provide industry-leading execution and innovation for driving secure and seamless digital experiences.”

“Becoming part of Okta was a transformational milestone for both companies, as well as the identity industry as a whole,” said Eugenio Pace, CEO and co-founder, Auth0. “We are just scratching the surface of the breadth of use cases we can solve together. We are grateful for the recognition of Okta (Auth0) as a Leader from Gartner. We will continue to innovate our modern identity platform to satisfy the many complex identity needs of our customers.”

Okta recently featured Auth0 and the future plans as a combined company at its annual Showcase event, which was held virtually on October 13. The rich content from the event, including commentary from both CEOs, customer interviews, and product demos can be seen [here](https://www.okta.com/resources/showcase21-content/).

Additional detail on the overall Gartner Magic Quadrant evaluation can be found respectively on the [Auth0 blog](https://auth0.com/blog/okta-and-auth0-recognized-as-a-leader-in-the-2021-gartner-magic-quadrant-for-access-management) and the [Okta blog](https://www.okta.com/blog/2021/11/tracking-upward-and-innovating-for-our-customers-together/).

_*Gartner, Inc., Magic Quadrant for Access Management, Henrique Teixeira, Michael Kelley, Abhyuday Data, November 1, 2021._

Gartner Disclaimer: 
_Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose._

_Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved_

<include src="asides/AboutAuth0" />

## About Okta

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 13,050 organizations, including JetBlue, Nordstrom, Siemens, Slack, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

### Media Contacts

Communications Team 
Okta 
[press@okta.com](mailto:press@okta.com) 

Global Communications 
Auth0 
[press@auth0.com](mailto:press@auth0.com) 

### Investor Contact:

Investor Relations 
[investor@okta.com](mailto:investor@okta.com)

Okta and Okta (Auth0) Both Named as Leaders in 2021 Gartner® Magic Quadrant™ for Access Management

Gartner Peer Insights Customers’ Choice distinction based on feedback and ratings from enterprise users

**BELLEVUE, Wash. – June 22, 2021 –** The [Auth0](https://auth0.com/) Identity Platform, a product unit within Okta, today announced it has been named by Gartner Peer Insights as a [Customers’ Choice for Access Management](https://auth0.com/resources/ebooks/gartner-peer-insights-ciam). Per Gartner, “Access management (AM) applies to technologies that use access control engines to provide centralized authentication, single sign-on (SSO), session management, and authorization enforcement for target applications in multiple use cases (e.g., B2E, B2B, and B2C).”

Auth0 believes the goal of Gartner Peer Insights is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. The Customers’ Choice distinction is reserved for the vendors that are rated the most highly by their customers and who also receive review coverage across industry verticals, company sizes, and deployment regions. 

Those closely involved with implementing identity know how complex it can be. Auth0’s extensible platform, in combination with its deep customer-centric approach, can help enterprises address their identity needs quickly and securely. Auth0’s impact on its enterprise customers are well-expressed in these reviews: 

* “Auth0 has been an easy platform to integrate into our different authentication platforms and experiences. Their product line continues to mature, providing more layers of security on top of supporting the industry standards in the authentication.” &mdash; [VP of Enterprise Architecture, Media industry](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/3535167)
* “Auth0 comes with great features out-of-the-box. We went live easily with Auth0 as our Identity Provider. The platform/vendor does not just support us in a technical angle, but also understanding our user journey and sharing their experience (with other clients) and what approaches to take to minimize risk and even enhance user experience during the migration.” &mdash; [VP, Core Product Development, Retail industry](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/1363099 )
* “The experience of implementing Auth0’s solution on top of a legacy system was excellent. We found a way to solve each and every problem we faced in a robust and sustainable way.” &mdash; [Product Owner, Transportation industry](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/1390492) 

Additional reviews from satisfied enterprise users can be accessed on the [Auth0 Peer Insights](https://www.gartner.com/reviews/market/access-management/vendor/auth0) page. 

 
“Being named a 2021 Customers’ Choice for Access Management represents the commitment we have to our customers to provide a world-class product with an outstanding customer experience to support it,” said Eugenio Pace, CEO, and co-founder of Auth0. “We continue to innovate and execute our product roadmap to meet the needs of our customers and are grateful for the feedback they share with us on Gartner Peer Insights.”

For more information on this Customers’ Choice distinction, please review Auth0’s [Gartner’s Voice of the Customer report](https://auth0.com/resources/ebooks/gartner-peer-insights-ciam). 

## Gartner Disclaimer

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its Affiliates.

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of nor constitute an endorsement by Gartner or its affiliates.

Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner’s research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Peer Insights’ Voice of the Customer’: Access Management, Peer Contributors,13th April 2021.


<include src="asides/AboutAuth0" />
### Media Contacts
Global Communications 
Auth0 
[press@auth0.com](mailto:press@auth0.com) 

Matter for Auth0 
[auth0@matternow.com](mailto:auth0@matternow.com)

Auth0 Recognized as a 2021 Gartner Peer Insights Customers’ Choice for Access Management

story-tweedie-yates

Story is a Sr. Director of Product Marketing at Auth0, where she is passionate about the value of identity in the applications you build. With an eclectic background in psychology, professional athletics and cybersecurity, her expertise lies in working deeply with analysts, sales and customers to uncover the significance of security and identity to customers’ biggest business problems. Story is a Stanford graduate with a BS in Psychology. She also has an MBA from Thunderbird School of Global Management, speaks fluent Spanish and has done business in over 40 countries. In her time off, you will find her scooting her twins around the town or exploring underwater treasures with a scuba mask alongside her husband.

Sr. Director Product Marketing

Story Tweedie-Yates

Auth0 positioned highest in the Visionaries Quadrant for ‘Ability to Execute’


After announcing our [Series E funding](https://auth0.com/blog/auth0-closes-103m-in-funding-passes-1b-valuation/) this past May, our CTO and co-founder Matias Wolowski wrote a meaningful [blog post about Auth0's evolution over the past six years and our vision for where we're heading](https://auth0.com/blog/the-developer-first-identity-platform-auth0-story-and-future/). We believe that our placement as a Visionary in the 2019 Gartner Magic Quadrant for Access Management* is another opportunity to reflect on a few customer trends behind that vision.

According to the report, "SaaS-delivered access management has become the norm, as has advanced user authentication including MFA. AM vendors are maturing their approaches to session management, contextual and adaptive access, and API protection, which will begin to enable CARTA-aligned access management approaches."

Customer trends brought to our mind by these themes are:

1.  **Universality**: Some identity features are not necessarily user-specific - e.g. identity features typically used for consumers accessing an app are also being used for business users.

2.  **Security**: Security practitioners want identity solutions to enforce policy and export security data to their own tools vs. do the analytics and create yet another dashboard to look at.

3.  **Developer-centricity**: The influence of developers on identity tools benefits the broader team involved in identity in terms of licensing simplicity, speed of implementation, and customization capabilities.   

## Trend #1: Identity Features That Are Beneficial beyond One Use-Case

One of Gartner's criteria for inclusion in the Magic Quadrant report is, "Vendors must have marketed and sold products and services in 2018 to support all major use cases (B2E, B2C and B2B). Substantial customer numbers for each use case were required. For example, CIAM solutions that are only or mostly marketed to support only B2C use cases were excluded." We know that Auth0 has been a universal platform since day one, designed for any and all use cases, so it's relevant for us to dive into features intended for a specific audience and see if our customers are finding them helpful for other users.

For example, an e-commerce app might offer sign in via [social login](https://auth0.com/learn/social-login/) with Facebook or Google, whereas a B2B SaaS app would be more concerned with connecting to [enterprise identity providers](https://auth0.com/docs/identityproviders#enterprise) like LDAP or Office 365 and having a [delegated administration](https://auth0.com/docs/extensions/delegated-admin) functionality to manage their customers' users and permissions.

What we are seeing more and more, however, is that applications are serving different kinds of users concurrently. And features that typically would have been only considered for a particular use case are becoming surprisingly helpful for others.

For example, SSO is an important functionality for both enterprise and end consumer users. But consumers prefer to sign in with social login, which lowers login friction and increases conversions. There are social logins that are more relevant to business versus end user audiences, but customers are using the same login box for an application that caters to both enterprise and end consumers, with a social login option for each. For example, GSuite for enterprise users and Facebook for consumers. And SSO works — from that login box as a start — for each type of user.

A more surprising example is multi-factor authentication. This is widely used among business users but is traditionally believed to have a lower adoption rate with consumers due to its perceived impact on the user experience, and slowing down the login process. Our customer data shows that MFA implementation actually increases when applications include both end consumers and business customers, versus apps that only have one or the other. We are analyzing this to discover if the underlying cause is that these same customers have also possibly put [tools](https://auth0.com/blog/what-is-step-up-authentication-when-to-use-it/) in place like [Step-up Authentication](https://auth0.com/docs/multifactor-authentication/step-up-authentication) or [Contextual MFA ](https://auth0.com/multifactor-authentication)to lower the impact on their end users.

## Trend #2: Identity Playing an Integral Role in Overall Security Strategy  

According to this year's report, "Gartner's evaluation of vendors' products and services in this Magic Quadrant included new considerations about the vendors' primary ability to provide AM solutions that either offer embedded or integrated identity corroboration capabilities for CARTA." CARTA stands for "Continuous Adaptive Risk and Trust Assessment."

Our vision is to provide people with secure access to any application in one click or less, so this concept touches both on the element of security, as well as good user experience. We have confidence scores, a part of our own Continuous Authentication roadmap in Early Access at the moment, and we think  adaptive security is particularly important to the future of identity.

Gartner specifies that "to embrace an adaptive approach, Gartner evaluated AM vendors' capabilities to address at least these three needs:

-   Context-based "conditional" access control.

-   Integration between applications and other sources of risk context information. This can be provided via an externalized authorization architecture (OFA, CASB); an application wrapper and protocol interpretation; a WAF; zero-trust network access (ZTNA; formerly a software-defined perimeter); or an API gateway.

-   Continuousness. Risk and trust automatically assessed for every interaction throughout every session --- and this can come only through integration with applications."

To us, this suggests that no identity vendor is ever going to have all the security analytics and data, making the ability to integrate with other, more advanced and specialized tools, a necessary strategy.

In order to find anomalies in massive amounts of security data that flow from a multitude of products, well-defined and purpose-made incident response tools are the de facto best practice for mature security teams. Our customers seek the security data that comes from our platform as a way to enforce their overall security strategy. With our mission of securely enabling access to any application in one click or less, our customers no longer have to choose between security and user experience. Both can prevail.

We also have a strong interest in how our customers digest and use the security data from our product. Our vision includes an optimal and secure end user experience as well as providing an optimal experience for the teams tasked with making sense of and acting on the security data.

Our customers want us to be able to integrate with other, possibly more advanced, visualization, auditing and analysis tools as part of their overall observability strategy. They value the auditing, logging, and policy enforcement power of Auth0 alongside the ability to export that data to the tool of their choice.

## Trend #3: Developers Are Empowered to Make Decisions That Impact the Bottom Line  

[Matias's blog post](https://auth0.com/blog/the-developer-first-identity-platform-auth0-story-and-future/) highlights the visual below, with the developer in the center, surrounded by the architect, product manager, IT admin, and security engineer.

![Auth0 focuses on different actors, like end users, security teams, and administrators and IT professionals.](https://images.ctfassets.net/23aumh6u8s0i/1S43nIErK2EYrEYKuB1SoD/08b241acac6544ea5c554bffb2a7bf1e/end-to-end-solution-to-different-personas)

Source: Auth0, 2019

This entire ecosystem benefits from licensing simplicity and speed of implementation. No matter how simple you think your pricing model is, customers still want it to be even more straightforward. And developers need to get the job done to move the rest of their work forward. For them, identity is not the be-all end-all — far from it. It is instead a difficult, time-consuming speed bump that can quickly become a thorn.

And the onus doesn't just fall onto the developers, even though they are the ones implementing it. Their efforts have a ripple effect, including architects with migration deadlines, product managers with revenue targets based on launch dates, and IT Managers panicking over compliance deadlines.

While identity is historically very tricky and requires a lot of customization, vendors who have figured out [the right mix of the out-of-the-box and customization capabilities](https://youtu.be/1w8KlTMWglA) empower developers to get identity going quickly, and this benefits the rest of the team, and bottom line.

We are constantly learning from our customers and take their feedback to heart, not only to predict where the market is heading, but to continually improve upon our platform. We are excited to be in the Gartner Magic Quadrant for Access Management as a Visionary for the second year in a row and are thankful for our customers who continue to teach us about the true impact of identity on their goals.

If you would like to learn more about our vision, platform, and how we can help your organization, don't hesitate to [reach out](mailto:sales@auth0).

_*Gartner, Magic Quadrant for Access Management, Michael Kelley et al., 12 August 2019_


Auth0 is a Visionary in the 2019 Gartner Magic Quadrant for Access Management

Auth0 positioned highest for ability to execute in the Visionaries Quadrant

**BELLEVUE, Wash. -- August 28, 2019 --** [Auth0](https://auth0.com/), a global leader in Identity-as-a-Service (IDaaS), today announced that it has been named as a Visionary by Gartner in its 2019 Magic Quadrant for Access Management for the [second year](https://auth0.com/blog/auth0-debuts-as-a-visionary-in-gartner-mq-for-access-management/) in a row. Vendors in the Magic Quadrant report are evaluated based on completeness of vision and ability to execute.

According to the report, "SaaS-delivered access management has become the norm, as has advanced user authentication including MFA. AM vendors are maturing their approaches to session management, contextual and adaptive access, and API protection, which will begin to enable CARTA-aligned access management approaches."

Since its inception in 2013, Auth0's [developer-first approach](https://auth0.com/blog/the-developer-first-identity-platform-auth0-story-and-future/) to identity management has differentiated itself in the market, and attracted a global audience of developer loyalists and customers. With high-velocity growth and more than 7,000 customers worldwide, the company is answering the demand for identity management with a simple, extensible, and powerful solution.

"We believe our improved positioning for ability to execute in the Visionaries Quadrant is really exciting, and is a testament to our efforts to continually improve our platform, based on valuable customer feedback and industry trends," said Martin Gontovnikas, VP of Marketing at Auth0. "We are pleased with Gartner's recognition of Auth0 as a Visionary again."

More information on Auth0 and our [placement in the 2019 Magic Quadrant](https://auth0.com/blog/auth0-named-visionary-in-2019-gartner-magic-quadrant) for Access Management can be found on the Auth0 blog.

Gartner, Magic Quadrant for Access Management, Michael Kelley et al., 12 August 2019.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

<include src="asides/AboutAuth0" />

### Media Contacts

Jeana Tahnk 
Corporate Communications 
Auth0 
[jeana.tahnk@auth0.com](mailto:jeana.tahnk@auth0.com)

Meghan Gardner 
Matter for Auth0 
[auth0@matternow.com](mailto:auth0@matternow.com)

Auth0 Named a Visionary in Gartner 2019 Magic Quadrant for Access Management for Second Consecutive Year

Positioning is based on completeness of vision and ability to execute

**BELLEVUE, Wash. -- June 19, 2018 --** [_Auth0_](https://auth0.com/), a global leader in Identity-as-a-Service (IDaaS), today announced that it has been named as a Visionary by Gartner in its June 2018 Magic Quadrant (MQ) for Access Management. Positioning is based on completeness of vision and ability to execute.

“We appreciate Gartner’s evolving perspective on the Access Management landscape and their willingness to acknowledge Auth0 as a Visionary,” said Eugenio Pace, CEO and Co-founder of Auth0. “We are excited about our placement as a Visionary and consider it a milestone to land here in our first year participating in the process.”

Auth0 was founded in 2013 as a Universal Identity Platform that provides developers with extensibility, flexibility, and programmatic integration with identity into applications. From the company’s inception, Auth0 was created as an identity platform designed to handle the rigors of any possible use case: B2B, B2C, or B2E. Its universality has provided global enterprises with the ease of managing all identity through one single platform.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

<include src="asides/AboutAuth0" />

### Media Contact:

Jeana Tahnk 
Corporate Communications 
Auth0 
[jeana.tahnk@auth0.com](mailto:jeana.tahnk@auth0.com)

Kasia Hall 
Matter for Auth0 
[khall@matternow.com](mailto:khall@matternow.com) 
971-246-7898

Auth0 Debuts as a Visionary in Gartner Magic Quadrant for Access Management

jenny-obrien

I'm a former business journalist who's fascinated by the intersection of tech and business strategy — in particular how the right solution can transform an idea into reality. I specialize in ROI, data privacy, and identity.

Business Content Manager

Jenny O'Brien

Positioning based on completeness of vision and ability to execute



As Auth0 debuts in the June 2018 Gartner Magic Quadrant (MQ) for Access Management in the Visionaries Quadrant, we sat down with identity expert and Auth0 Principal Architect *Vittorio Bertocci* and Dir. of Product Marketing *Story Tweedie-Yates* to talk about Auth0’s immediate vision for identity and where they think the market is heading.

### What does it mean to you to have Auth0 named to MQ’s visionary quadrant?

**VITTORIO**: Auth0 has taken an alternative approach to identity since its inception in 2013, adapting to industry trends and customer requirements with speed and flexibility. The enterprises we work with experience these benefits through a strong ROI — and a satisfied internal development team.

Traditionally, identity has focused mostly on identity administration, but my good friends and Auth0 founders, Eugenio Pace and Matias Woloski, saw a need in the areas of identity development, extensibility, and programmatic integration as these areas were still far too difficult. They deliberately created integration options and extensibility for any identity use case — B2B, B2C or B2E — while also targeting the sorely underserved developer market. This focus created an identity platform that could assist in all identity use cases, not just those interesting to administration and IT. Those previously underserved areas are where Auth0 truly excels.
In my opinion, our placement reflects Auth0’s ability to help our customers move beyond their previous limitations.

**STORY**: In terms of how we feel for ourselves as well, it always takes some time for ‘word on the street’ to grow around a new approach to what everybody had thought was a known set of customer problems.  Auth0 believes placement in the visionaries quadrant validates our ability to help our customers solve their most complex identity challenges.

### Can you talk about what the term ‘visionary’ means to you with regards to identity? What does the future of identity looks like to Auth0?

**STORY**: Take the idea of a database or a [customer relationship management] CRM system. Developers used to code their own databases and CRM systems … and then they began to outsource it to experts so that those same developers could focus on tasks more specific to their business’s core value proposition.

We believe that identity is going the same direction as databases and CRM systems. Every company is a software company writing their own apps, whether internal, for end-users, or for use with business partners. Where there are apps, there is a need for identity. And it’s making more and more sense to have experts take care of identity.

As the technology landscape continues to change at lightning speed and cybersecurity becomes even more of a concern, identity will become more complex and necessary all at the same time. Hence it will be more and more important that it is being handled by an expert.

**VITTORIO**: As data and algorithms play an increasingly central role in our lives, identity (people’s and machines’) becomes the linchpin around which more and more critical decisions will be made. The future belongs to the platforms and solutions that will best empower companies and individuals to see and act on opportunities and threats. That will entail a level of adaptability and flexibility that can only be achieved by leveraging human and machines respective strengths.

### What does disruption look like in the identity space?

**VITTORIO**: What’s disruptive in identity is ease. Making it faster and easier for our customers to get to market with applications with swift logins allows for greater personalization of the user experience and ultimately provides them with revenue streams from new customers.

Historically, Identity is a difficult and lengthy challenge that requires a great deal of support from professional services teams. So anything that slices the time to implementation as well as the need for professional services is a massive and positive disruption for our customers who urgently need to get new applications to the market.

Our customers are competing hard in their respective markets with new apps ushering in new customer value, so anything that allows them to customize identity in their product offerings helps them to compete.

So for example, we use the term ‘extensibility’ to describe this customization capability but it’s basically the idea of being ‘API-first.’ So anything that has an API can be plugged into the authentication flow to make personalization — and any kind of customization — possible. At Auth0 we make this customization possible through a feature called Rules. For example, we have customers with both business customers and end-users signing into the same app. They use the Auth0 Rules function to route these users differently through the authentication process for their app.

Auth0 also speeds our customers’ time-to-market with SDKs and pre-built integrations for third-party identity providers, as well as quick configurations for inbound federated authentication and SSO. As Gartner picked up in their report, for Auth0 this includes options for customers' private identity providers, social networks and national ID frameworks.

**STORY**: I would just add here that customization feeds into the idea of being able to connect into other tools in a customers’ infrastructure, which can be a disruptive capability for our customers. It’s about staying agile, and ensuring that what you add into your infrastructure today will work with the changes that you want to make tomorrow. Being able to integrate on the back-end is just as important in supporting revenue goals, based simply on saved costs and getting the value out of your investment in identity.

### How would you compare Auth0 to other solutions in identity?

**STORY**: Our beginnings — making things easier for developers — is reflected in how we help customers’ best challenges today. For example, we didn’t start out in identity specifically through one use case — B2B, B2C or B2E. We started with the idea of an identity platform that could solve all identity use cases. It is very rare to have a customer only using Auth0 for one use case.

The difference between Auth0 and other platforms becomes most apparent when the going gets tough. The most complex identity challenges are the ones we love.

Vittorio mentioned the idea of professional services before — we don’t typically rely on large professional services engagements to get up and running. This is something I think is important to emphasize as a differentiator because having a permanent reliance on professional services for identity will have a big impact on any customer’s pocketbook as well as team dynamics.

Our offering is also flexible. That means that, besides offering our solution in our public cloud, we can deploy it in a private cloud (controlled by us, Auth0), or in a private cloud (AWS only) controlled by the customer. Also, we can connect to any of your applications whether they are on-premises, legacy, or in the cloud. This provides customers with a level of certainty in the value of identity for their future business that is simply not possible with competitors who don’t provide the same level of optionality. 

From a technical implementation standpoint, is there anything you feel merits a bit more discussion due to its business impact?

**VITTORIO**: I could talk about our strong standards-based approach to identity. For example, the concept of direct support for legacy web applications requiring proprietary HTTP header authentication techniques.

There are moments when it makes sense for our customers to continue working with a legacy system because, for example, it’s simply too costly to migrate it to something more modern at the moment. Our approach to legacy systems allows customers to do this without sacrificing security.

With Auth0, modern authentication can be added to any legacy web application without modifying any code, by adding an OpenID Connect Module to the web server and configuring it to use Auth0’s OIDC-conformant endpoints. [We have guides on how to integrate Auth0 with [Apache](https://auth0.com/docs/quickstart/webapp/apache) and [NGinx](https://auth0.com/blog/use-nginx-plus-and-auth0-to-authenticate-api-clients/), which are the two most common web servers, but the same applies to any server that has an OIDC-conformant module.)
The idea is to remove possible points of failure or inconsistency that working with legacy systems might bring. Any point in your identity deployment that is not running a current standard is a potential outlier that makes for more opportunity for something to break or become a weakness.
Our approach attempts to make your exposure consistent and remove any holes by creating a way to connect a legacy system through a modern protocol. For those who simply have to rely on legacy applications, this is just one example of our how our emphasis on the most modern standards might differ from the competition.

### Is there anything else specific you would point out around technical implementations of identity capabilities?

**VITTORIO**: I guess one other thing I could say is that, when it comes to the B2E use case, many times our customers want to do things like SSO into 3rd Party Applications even with Social or Database Connection logins. They also want to authenticate with custom apps, so for example they can use a CRM database as an identity provider. These are implementations we support. Although the report doesn’t go into depth on workforce use-cases, this is something we see quite often with customers.

**STORY**: I would just add that the reason these capabilities are important is they give customers flexibility to do what they need at the moment, regardless of their current set-up. This relates to what we talked about in terms of disruption in identity and helping customers be more agile and get immediate value out of an investment in identity for their applications.

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