A secure login experience and access management are at the core of any application with users at any stage of development. At a high level, it’s helpful to bucket product development into one of three stages—build, launch, and grow—each with different needs for managing user access. Decisions made at any stage can have long-term benefits and ramifications.
Auth0 is a comprehensive solution built for developers with evolving needs. Let’s walk through how Auth0 solves your needs at each stage – whether your app’s just an idea, in development, or already trusted by millions.
Which stage does your product fall into?
Build
Whether it’s a product that uses generative AI to create the perfect meal plan or a product that helps businesses analyze and act upon their data, your users will need the ability to sign up and log in seamlessly and safely.
You’ve started building your product, and now you’re developing how users interact with it:
- How does a user register for your app?
- How does a user authenticate securely every time?
- For a B2B use case, how do you set up multiple environments for each business/team?
Time is of the essence. The quickest path forward is to integrate a tool that satisfies your basic auth requirements for your MVP while iterating as needed. With Auth0, you can add a login screen, update your logo or brand, and access your user data within minutes. Up to 25,000 monthly active users can log into your application for free. We’re not counting accounts that register but never use the app again; we only count your captive audience.
If you’re depending on internal testing or an early access launch, you’ll be set up with Single Sign-On (SSO), branded forms, a custom domain, and more. You aren’t limited to a specific language or framework. And, if you want to move even faster, we offer 30+ SDKs & Quickstarts to help. For those building a B2B SaaS app, we released SaaStart last year, a reference B2B SaaS application built using Next.js and Auth0.
Your tools must integrate seamlessly to capitalize on the work you’ve already done. Auth0 is built to be extensible—you can use Integrations, Actions, and Connections to expand your use case and user experience. Start at the Marketplace to explore your options, and head to Docs to start implementing them.
We’re partnering with some of your favorite developer tools to launch integrations within their ecosystems. The Auth0 integration is now in the Vercel marketplace, so you can build scalable, secure, and compliant applications with an enhanced user experience by leveraging the strengths of these two best-in-class platforms.
Launch
Congrats on launch day! At this point, you’re eager for users to start interacting with your product so they can enjoy the fruits of your labor. However, you want to ensure that a fragmented or inconsistent login experience doesn’t deter them from exploring or, even worse, choosing an alternative app just because their login experience is better than yours. Features like Enterprise MFA, so your users can use OTP Apps like Duo and Google or WebAuthn with Security Keys, can help create an accessible and secure experience.
At this stage, it’s also important to be able to handle your growing user base and collect data and insights to enhance your user experience. Our integration with Datadog allows you to easily monitor your auth workflow logs, metrics, and request traces. Or, if your customers prefer a passwordless connection (let’s face it, we all have too many passwords) or prefer to log in with GitHub over Gmail, our Social Connections have you covered.
As you analyze the data surrounding your users’ preferences, you may realize that a one-size-fits-all approach doesn’t work. By using Actions, you can customize and extend Auth0’s capabilities with custom logic. If you need some extra support to set your business up for success, we offer programs and discounts for eligible early-stage startups and nonprofits.
Grow
Your app is a success — dare we say viral? You have loyal users, and your goal is to maintain your product's functionality while not spending too many resources on maintenance. However, you still want to invest in features that help you grow so your app stays competitive. As you’re looking to expand your customer base, either to include more countries if you’re building a B2C app or large enterprises if you’re building a B2B app, you may be held to new expectations.
The good news is that if you built with Auth0 in any of the previous phases, you’ve already enhanced the security of your customer’s journey. If you didn’t, don’t worry; you can always migrate your users automatically from your database. You’re not just implementing an auth solution; you’ve enlisted a squad of invested security experts to do the heavy lifting for you. With the option to enable Bot Detection to mitigate scripted attacks and Fine Grained Authorization (FGA) to manage complex authorization scenarios efficiently, your security posture can only get stronger as you scale.
Another evolving area that requires constant maintenance if you’re not using Auth0 is data privacy and compliance. When expanding to other geographies, especially ones with stricter data privacy regulations, it can seem impossible to maintain compliance when you’re moving quickly. Auth0 maintains and meets the requirements for multiple compliance frameworks and certifications.
If you’re looking to test how enterprise-ready your app is, Auth0 can help. The OpenID Foundation’s Interoperability Profiling for Secure Identity in the Enterprise (IPSIE) working group is creating an open industry standard to enhance the end-to-end security of enterprise SaaS products. A few Auth0 capabilities that meet IPSIE’s proposed standards include SSO, SCIM, FGA, and Universal Logout. Read more about the new Identity security standard here.
As you're looking towards the future, Auth0 is right there with you. We just announced Auth for GenAI, an upcoming Auth0 product for developers building applications with Generative AI, like chatbots and AI agents. This capability will enable you to confidently work alongside these chatbots and AI agents to build easily and securely. Head to demo.auth0.ai to try the demo.
Try it for yourself today
If you care about:
- Getting your app to market faster than your competitors by having the ability to turn on core features quickly while also promising 99.99% uptime;
- Enabling a secure experience for your users;
- Having the ability to customize experiences when your app’s needs change or your site goes viral, and you get many more monthly active users.
Auth0 may be just what you’re looking for. Try it out for yourself today.
These materials and any recommendations within are not legal, privacy, security, compliance, or business advice. These materials are intended for general informational purposes only and may not reflect the most current security, privacy, and legal developments or all relevant issues. You are responsible for obtaining legal, security, privacy, compliance, or business advice from your own lawyer or other professional advisor and should not rely on the recommendations herein. Okta is not liable to you for any loss or damages that may result from your implementation of any recommendations in these materials. Okta makes no representations, warranties, or other assurances regarding the content of these materials. Information regarding Okta's contractual assurances to its customers can be found at okta.com/agreements.